1. Why Leather Shoes Need Care
Leather is a natural material. Just like your skin, it needs cleaning and conditioning to stay healthy. Without proper care, it can dry out, crack, or lose its shine — shortening the life of your shoes.
2. Daily Habits to Keep Them Looking New
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Use a shoehorn: It prevents bending and creasing the heel.
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Wipe them down: After each wear, remove dust and dirt with a soft cloth.
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Rotate your shoes: Don’t wear the same pair every day. Leather needs time to breathe.
3. Cleaning Your Leather Shoes
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Step 1: Remove laces.
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Step 2: Wipe with a damp cloth or soft brush.
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Step 3: Use a leather cleaner to remove deeper stains or buildup.
Avoid using water or harsh detergents — they damage the leather.
4. Conditioning & Polishing
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Use a quality leather conditioner every 2–4 weeks.
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Apply polish that matches the leather tone to maintain richness and shine.
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Buff with a horsehair brush for the perfect finish.
At Genuine Shoemaker, we recommend always testing the conditioner or polish on a small hidden area first.
5. Storage Tips That Matter
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Always store your shoes with cedar shoe trees to absorb moisture and maintain shape.
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Avoid plastic bags or humid areas — leather needs air.
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Keep them in cloth dust bags or the original box when not in use.
6. Water Protection
Use a leather-protecting spray to add a layer of resistance. Especially during rainy seasons, a waterproofing spray can be your best friend.
7. When to Visit a Professional
If your shoes develop cracks, scuffs, or damaged soles, visit a shoe repair specialist. At Genuine Shoemaker, our shoes are made to last — and a little professional attention can extend their life even further.
Walk with Pride
When you invest in a high-quality leather shoe, you're not just buying footwear — you're making a statement. With just a little care, your shoes will continue to reflect your style and strength for years.